ConvertKit vs Substack

Compare ConvertKit and Substack to find the best tool for your needs.

C

ConvertKit

Email marketing platform designed specifically for creators and bloggers.

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VS

Substack

Publishing platform that combines newsletters, blogs, and podcasts with built-in monetization via paid subscriptions.

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Quick overview

Pricing

Free up to 1,000 subscribers, then from $29/month
Free to use, 10% of subscription revenue + payment processing fees

Pros & Cons

ConvertKit

Pros

  • Creator-focused features
  • Easy visual automation builder
  • Powerful tagging and segmentation
  • Landing pages and forms included

Cons

  • More expensive than basic alternatives
  • Limited template designs
  • Steeper learning curve for beginners
  • Advanced features only on higher plans

Substack

Pros

  • Integrated newsletter and blog
  • Simple paid subscription model
  • Full ownership of subscriber list
  • Easy to start and use

Cons

  • Limited design customization
  • 10% fee on all paid subscriptions
  • Basic analytics
  • Limited content organization options