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Fathom Analytics vs Matomo
Compare Fathom Analytics and Matomo to find the best tool for your needs.
FA
Fathom Analytics
Simple, privacy-focused website analytics that doesn't track or store personal data of your users.
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Matomo
Open-source analytics platform that gives you full control over your data with Google Analytics-like features.
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Pricing
From $14/month for 100,000 page views (annual billing)
Self-hosted: Free (open source), Cloud: from €19/month
Pros & Cons
Fathom Analytics
Pros
- GDPR, CCPA and ePrivacy compliant
- No cookie banners required
- Simple, intuitive dashboard
- Fast loading script (< 1KB)
- Unlimited websites on all plans
Cons
- More expensive than some alternatives
- Fewer advanced features than Google Analytics
- Limited historical data on lower plans
- No free tier (except for trial)
Matomo
Pros
- 100% data ownership
- Self-hosted option available
- No sampling, full data set
- Comprehensive feature set similar to Google Analytics
Cons
- Self-hosted version requires technical setup
- Cloud version is relatively expensive
- Interface less intuitive than some alternatives
- Can require server resources when self-hosted
Features comparison
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Basic Features | ||
| Cookieless tracking | Yes | Yes Uses first-party cookies by default, but has a cookieless option |
| Real-time dashboard | Yes | Yes |
| Data retention period | Unlimited | Unlimited Self-configurable retention period in self-hosted version |
| Custom event tracking | Yes | Yes Very extensive event tracking capabilities |
| Conversion/goal tracking | Yes | Yes Advanced goal and funnel tracking |
| Heatmaps/Click maps | No | Yes Via Heatmap & Session Recording plugin |
| Content Analytics | ||
| Session duration | Yes | Yes |
| Bounce rate | No Uses 'Unique visitors' and 'Views' metrics instead | Yes |
| Traffic sources | Yes | Yes Detailed referrer and campaign tracking |
| Most popular content | Yes | Yes |
| User journey | No | Yes Detailed user flow reports |
| Download tracking | Yes Via custom events | Yes |
| Internal search tracking | Limited Via custom events | Yes Built-in site search analytics |
| Technical | ||
| Self-hosted | No Cloud only, older v1 is still available for self-hosting | Yes |
| Open source | No Closed source (v1 was open source but is now deprecated) | Yes GPL license |
| Cloud managed version | Yes | Yes Matomo Cloud with various pricing tiers |
| API available | Yes | Yes |
| Data export options | Yes CSV export | Yes CSV, TSV, XML, JSON, PHP, RSS |
| CMS integrations | Yes WordPress, Ghost, Webflow, and more | Yes WordPress, Drupal, Joomla, Magento, and many more |
| Product analytics | ||
| Conversion funnels | No | Yes Advanced funnel visualization and analysis |
| User segmentation | Limited Basic filtering by device, browser, referrer | Yes Advanced segmentation capabilities |
| Cohorts | No | Yes Available with additional plugin |
| A/B testing | No | Yes Via A/B Testing plugin |
| User flow visualization | No | Yes |
| Session recording | No | Yes Via Heatmap & Session Recording plugin |
| Administration | ||
| Multi-user/access management | Yes | Yes Comprehensive user and permission management |
| White-labeling/customization | Yes Custom domain and email on higher plans | Yes Highly customizable UI and branding |
| Automated reports/alerts | Yes Weekly email reports | Yes Scheduled email reports and custom alerts |
| IP filtering | Yes | Yes Advanced IP exclusion and anonymization options |
| Privacy & Compliance | ||
| GDPR/CCPA compliance | Yes EU-hosted servers available, privacy-focused approach | Yes |
| Cookie banner requirement | No No cookies used, no banner needed | Yes Required if using default cookie-based tracking |
| Privacy options | Yes Zero personal data collection | Yes Extensive privacy features including data anonymization |
| Visitor consent required | No | Configurable Can be configured to respect visitor consent |
| Other Features | ||
| Active Reading time | Not specified | No |