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Fathom Analytics vs Umami
Compare Fathom Analytics and Umami to find the best tool for your needs.
FA
Fathom Analytics
Simple, privacy-focused website analytics that doesn't track or store personal data of your users.
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Umami
Simple, fast, privacy-focused alternative to Google Analytics with open-source roots.
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Pricing
From $14/month for 100,000 page views (annual billing)
Self-hosted: Free (open source), Cloud: from $9/month
Pros & Cons
Fathom Analytics
Pros
- GDPR, CCPA and ePrivacy compliant
- No cookie banners required
- Simple, intuitive dashboard
- Fast loading script (< 1KB)
- Unlimited websites on all plans
Cons
- More expensive than some alternatives
- Fewer advanced features than Google Analytics
- Limited historical data on lower plans
- No free tier (except for trial)
Umami
Pros
- Lightweight script for minimal impact
- Privacy-focused with no cookies
- Open-source and self-hostable
- Simple, clean interface
Cons
- More technical setup for self-hosting
- Fewer features than comprehensive platforms
- Smaller community than major analytics tools
- Limited advanced reporting
Features comparison
| Feature | Fathom Analytics | Umami |
|---|---|---|
| Basic Features | ||
| Cookieless tracking | Yes | Yes |
| Real-time dashboard | Yes | Yes |
| Data retention period | Unlimited | Unlimited Unlimited in self-hosted version, depends on plan for cloud version |
| Custom event tracking | Yes | Yes |
| Conversion/goal tracking | Yes | Limited Possible via custom events |
| Heatmaps/Click maps | No | No |
| Content Analytics | ||
| Session duration | Yes | Yes |
| Bounce rate | No Uses 'Unique visitors' and 'Views' metrics instead | Yes |
| Traffic sources | Yes | Yes |
| Most popular content | Yes | Yes |
| User journey | No | No |
| Download tracking | Yes Via custom events | Limited Possible via custom events |
| Internal search tracking | Limited Via custom events | Limited Possible via custom events |
| Technical | ||
| Self-hosted | No Cloud only, older v1 is still available for self-hosting | Yes |
| Open source | No Closed source (v1 was open source but is now deprecated) | Yes |
| Cloud managed version | Yes | Yes |
| API available | Yes | Yes |
| Data export options | Yes CSV export | Yes CSV export of reports |
| CMS integrations | Yes WordPress, Ghost, Webflow, and more | Yes Plugins available for WordPress, Ghost, etc. |
| Product analytics | ||
| Conversion funnels | No | No |
| User segmentation | Limited Basic filtering by device, browser, referrer | Limited Basic segmentation by country, browser, operating system |
| Cohorts | No | No |
| A/B testing | No | No |
| User flow visualization | No | No |
| Session recording | No | No |
| Administration | ||
| Multi-user/access management | Yes | Yes |
| White-labeling/customization | Yes Custom domain and email on higher plans | Limited |
| Automated reports/alerts | Yes Weekly email reports | No |
| IP filtering | Yes | Yes |
| Privacy & Compliance | ||
| GDPR/CCPA compliance | Yes EU-hosted servers available, privacy-focused approach | Yes |
| Cookie banner requirement | No No cookies used, no banner needed | No No banner needed as it doesn't use cookies |
| Privacy options | Yes Zero personal data collection | Yes |
| Visitor consent required | No | No |
| Other Features | ||
| Active Reading time | Not specified | No |