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Ghost Pro vs Substack

Compare Ghost Pro and Substack to find the best tool for your needs.

GP

Ghost Pro

Official hosted version of Ghost publishing platform, focused on professional publishing and newsletters.

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VS

Substack

Publishing platform that combines newsletters, blogs, and podcasts with built-in monetization via paid subscriptions.

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Quick overview

Pricing

Starting at $9/month for individuals, $25/month for teams
Free to use, 10% of subscription revenue + payment processing fees

Pros & Cons

Ghost Pro

Pros

  • Purpose-built for professional publishing
  • Built-in newsletter and membership features
  • Clean, distraction-free writing experience
  • No technical setup required

Cons

  • More expensive than basic hosting
  • Fewer themes and integrations than WordPress
  • Less flexibility for non-publishing features
  • Less intuitive for complete beginners

Substack

Pros

  • Integrated newsletter and blog
  • Simple paid subscription model
  • Full ownership of subscriber list
  • Easy to start and use

Cons

  • Limited design customization
  • 10% fee on all paid subscriptions
  • Basic analytics
  • Limited content organization options
Visit Ghost Pro website
Visit Substack website