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Matomo vs Fathom Analytics
Compare Matomo and Fathom Analytics to find the best tool for your needs.
Matomo
Open-source analytics platform that gives you full control over your data with Google Analytics-like features.
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Fathom Analytics
Simple, privacy-focused website analytics that doesn't track or store personal data of your users.
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Pricing
Self-hosted: Free (open source), Cloud: from €19/month
From $14/month for 100,000 page views (annual billing)
Pros & Cons
Matomo
Pros
- 100% data ownership
- Self-hosted option available
- No sampling, full data set
- Comprehensive feature set similar to Google Analytics
Cons
- Self-hosted version requires technical setup
- Cloud version is relatively expensive
- Interface less intuitive than some alternatives
- Can require server resources when self-hosted
Fathom Analytics
Pros
- GDPR, CCPA and ePrivacy compliant
- No cookie banners required
- Simple, intuitive dashboard
- Fast loading script (< 1KB)
- Unlimited websites on all plans
Cons
- More expensive than some alternatives
- Fewer advanced features than Google Analytics
- Limited historical data on lower plans
- No free tier (except for trial)
Features comparison
| Feature | Matomo | Fathom Analytics |
|---|---|---|
| Basic Features | ||
| Cookieless tracking | Yes Uses first-party cookies by default, but has a cookieless option | Yes |
| Real-time dashboard | Yes | Yes |
| Data retention period | Unlimited Self-configurable retention period in self-hosted version | Unlimited |
| Custom event tracking | Yes Very extensive event tracking capabilities | Yes |
| Conversion/goal tracking | Yes Advanced goal and funnel tracking | Yes |
| Heatmaps/Click maps | Yes Via Heatmap & Session Recording plugin | No |
| Content Analytics | ||
| Session duration | Yes | Yes |
| Bounce rate | Yes | No Uses 'Unique visitors' and 'Views' metrics instead |
| Traffic sources | Yes Detailed referrer and campaign tracking | Yes |
| Most popular content | Yes | Yes |
| User journey | Yes Detailed user flow reports | No |
| Download tracking | Yes | Yes Via custom events |
| Internal search tracking | Yes Built-in site search analytics | Limited Via custom events |
| Technical | ||
| Self-hosted | Yes | No Cloud only, older v1 is still available for self-hosting |
| Open source | Yes GPL license | No Closed source (v1 was open source but is now deprecated) |
| Cloud managed version | Yes Matomo Cloud with various pricing tiers | Yes |
| API available | Yes | Yes |
| Data export options | Yes CSV, TSV, XML, JSON, PHP, RSS | Yes CSV export |
| CMS integrations | Yes WordPress, Drupal, Joomla, Magento, and many more | Yes WordPress, Ghost, Webflow, and more |
| Product analytics | ||
| Conversion funnels | Yes Advanced funnel visualization and analysis | No |
| User segmentation | Yes Advanced segmentation capabilities | Limited Basic filtering by device, browser, referrer |
| Cohorts | Yes Available with additional plugin | No |
| A/B testing | Yes Via A/B Testing plugin | No |
| User flow visualization | Yes | No |
| Session recording | Yes Via Heatmap & Session Recording plugin | No |
| Administration | ||
| Multi-user/access management | Yes Comprehensive user and permission management | Yes |
| White-labeling/customization | Yes Highly customizable UI and branding | Yes Custom domain and email on higher plans |
| Automated reports/alerts | Yes Scheduled email reports and custom alerts | Yes Weekly email reports |
| IP filtering | Yes Advanced IP exclusion and anonymization options | Yes |
| Privacy & Compliance | ||
| GDPR/CCPA compliance | Yes | Yes EU-hosted servers available, privacy-focused approach |
| Cookie banner requirement | Yes Required if using default cookie-based tracking | No No cookies used, no banner needed |
| Privacy options | Yes Extensive privacy features including data anonymization | Yes Zero personal data collection |
| Visitor consent required | Configurable Can be configured to respect visitor consent | No |
| Other Features | ||
| Active Reading time | No | Not specified |