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Matomo vs Umami
Compare Matomo and Umami to find the best tool for your needs.
Matomo
Open-source analytics platform that gives you full control over your data with Google Analytics-like features.
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Umami
Simple, fast, privacy-focused alternative to Google Analytics with open-source roots.
See all detailsQuick overview
Pricing
Self-hosted: Free (open source), Cloud: from €19/month
Self-hosted: Free (open source), Cloud: from $9/month
Pros & Cons
Matomo
Pros
- 100% data ownership
- Self-hosted option available
- No sampling, full data set
- Comprehensive feature set similar to Google Analytics
Cons
- Self-hosted version requires technical setup
- Cloud version is relatively expensive
- Interface less intuitive than some alternatives
- Can require server resources when self-hosted
Umami
Pros
- Lightweight script for minimal impact
- Privacy-focused with no cookies
- Open-source and self-hostable
- Simple, clean interface
Cons
- More technical setup for self-hosting
- Fewer features than comprehensive platforms
- Smaller community than major analytics tools
- Limited advanced reporting
Features comparison
| Feature | Matomo | Umami |
|---|---|---|
| Basic Features | ||
| Cookieless tracking | Yes Uses first-party cookies by default, but has a cookieless option | Yes |
| Real-time dashboard | Yes | Yes |
| Data retention period | Unlimited Self-configurable retention period in self-hosted version | Unlimited Unlimited in self-hosted version, depends on plan for cloud version |
| Custom event tracking | Yes Very extensive event tracking capabilities | Yes |
| Conversion/goal tracking | Yes Advanced goal and funnel tracking | Limited Possible via custom events |
| Heatmaps/Click maps | Yes Via Heatmap & Session Recording plugin | No |
| Content Analytics | ||
| Session duration | Yes | Yes |
| Bounce rate | Yes | Yes |
| Traffic sources | Yes Detailed referrer and campaign tracking | Yes |
| Most popular content | Yes | Yes |
| User journey | Yes Detailed user flow reports | No |
| Download tracking | Yes | Limited Possible via custom events |
| Internal search tracking | Yes Built-in site search analytics | Limited Possible via custom events |
| Technical | ||
| Self-hosted | Yes | Yes |
| Open source | Yes GPL license | Yes |
| Cloud managed version | Yes Matomo Cloud with various pricing tiers | Yes |
| API available | Yes | Yes |
| Data export options | Yes CSV, TSV, XML, JSON, PHP, RSS | Yes CSV export of reports |
| CMS integrations | Yes WordPress, Drupal, Joomla, Magento, and many more | Yes Plugins available for WordPress, Ghost, etc. |
| Product analytics | ||
| Conversion funnels | Yes Advanced funnel visualization and analysis | No |
| User segmentation | Yes Advanced segmentation capabilities | Limited Basic segmentation by country, browser, operating system |
| Cohorts | Yes Available with additional plugin | No |
| A/B testing | Yes Via A/B Testing plugin | No |
| User flow visualization | Yes | No |
| Session recording | Yes Via Heatmap & Session Recording plugin | No |
| Administration | ||
| Multi-user/access management | Yes Comprehensive user and permission management | Yes |
| White-labeling/customization | Yes Highly customizable UI and branding | Limited |
| Automated reports/alerts | Yes Scheduled email reports and custom alerts | No |
| IP filtering | Yes Advanced IP exclusion and anonymization options | Yes |
| Privacy & Compliance | ||
| GDPR/CCPA compliance | Yes | Yes |
| Cookie banner requirement | Yes Required if using default cookie-based tracking | No No banner needed as it doesn't use cookies |
| Privacy options | Yes Extensive privacy features including data anonymization | Yes |
| Visitor consent required | Configurable Can be configured to respect visitor consent | No |
| Other Features | ||
| Active Reading time | No | No |