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Plausible Analytics vs Umami
Compare Plausible Analytics and Umami to find the best tool for your needs.
Plausible Analytics
Lightweight and privacy-focused web analytics tool with a simple, clean interface.
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Umami
Simple, fast, privacy-focused alternative to Google Analytics with open-source roots.
See all detailsQuick overview
Pricing
From $9/month based on pageviews
Self-hosted: Free (open source), Cloud: from $9/month
Pros & Cons
Plausible Analytics
Pros
- Extremely lightweight script (<1KB)
- Privacy-focused with no cookies
- Simple, intuitive dashboard
- Open-source with self-hosting option
Cons
- Less detailed than full analytics suites
- Limited custom reporting
- Fewer integrations than established tools
- No free tier for hosted version
Umami
Pros
- Lightweight script for minimal impact
- Privacy-focused with no cookies
- Open-source and self-hostable
- Simple, clean interface
Cons
- More technical setup for self-hosting
- Fewer features than comprehensive platforms
- Smaller community than major analytics tools
- Limited advanced reporting
Features comparison
| Feature | Plausible Analytics | Umami |
|---|---|---|
| Basic Features | ||
| Cookieless tracking | Yes | Yes |
| Real-time dashboard | Yes | Yes |
| Data retention period | Unlimited | Unlimited Unlimited in self-hosted version, depends on plan for cloud version |
| Custom event tracking | Yes | Yes |
| Conversion/goal tracking | Yes Goal conversion tracking | Limited Possible via custom events |
| Heatmaps/Click maps | No | No |
| Content Analytics | ||
| Session duration | Yes | Yes |
| Bounce rate | Yes Called 'Visit duration' in Plausible | Yes |
| Traffic sources | Yes | Yes |
| Most popular content | Yes | Yes |
| User journey | No | No |
| Download tracking | Yes Via custom events | Limited Possible via custom events |
| Internal search tracking | Limited Via custom events | Limited Possible via custom events |
| Technical | ||
| Self-hosted | Yes Self-hosted version available on GitHub | Yes |
| Open source | Yes AGPL license | Yes |
| Cloud managed version | Yes | Yes |
| API available | Yes Stats API and events API | Yes |
| Data export options | Yes CSV export of all stats | Yes CSV export of reports |
| CMS integrations | Yes WordPress, Ghost, Webflow, and more | Yes Plugins available for WordPress, Ghost, etc. |
| Product analytics | ||
| Conversion funnels | No | No |
| User segmentation | Limited Basic filtering by UTM tags, device, country | Limited Basic segmentation by country, browser, operating system |
| Cohorts | No | No |
| A/B testing | No | No |
| User flow visualization | No | No |
| Session recording | No | No |
| Administration | ||
| Multi-user/access management | Yes | Yes |
| White-labeling/customization | Yes Custom domain on higher plans | Limited |
| Automated reports/alerts | Yes Weekly/monthly email reports | No |
| IP filtering | Yes | Yes |
| Privacy & Compliance | ||
| GDPR/CCPA compliance | Yes Built with privacy regulations in mind | Yes |
| Cookie banner requirement | No | No No banner needed as it doesn't use cookies |
| Privacy options | Yes Privacy-first approach, no personal data collection | Yes |
| Visitor consent required | No | No |
| Other Features | ||
| Active Reading time | Not specified | No |